Sustainability is something we do together, and it starts with our sustainable quality growers—their nature shows true sustainability!
Sustainably grown products shine twice as bright! That is why we purchase as many sustainably grown products as possible that are linked to the Floriculture Sustainability Initiative (FSI2025). Here we focus on transparency, responsible production and trade, positive impact and improvement in the floriculture chain.
We strive to purchase as many sustainably produced products as possible with the FSI target of 90%.
We are a member of the FSI/Wild Harvest products project. Through this project, we investigate how wild harvest products can be qualified as sustainable. Some products like ‘Pistache’ and ‘Salal’ are picked in the wild without a grower. Together with Adomex, WBE, ColorÍginz and Coventry University, we are therefore investigating how to better assess these wild picked products for sustainability and social requirements.
Since 2019, Greenflor has been sponsoring the SPLP fund, which is making the development of lavender in Provence more sustainable. Thanks to our support, universities and laboratories can conduct research into natural solutions against harmful diseases and bacteria. It will also reduce CO2 emissions from lavender production by 50% by 2029 and protect 20,000 bees per hectare during harvest. That’s a climate deal as sweet as honey!